Google Analytics Tips & Advice
If you're looking for more detailed information and advice about Google Analytics, we'll be adding new links and articles in this section to address different aspects of the tool and how data can be interpreted.
In advance of that, the following links are to previous newsletter articles on Google Analytics (in descending date of publication):
- Google Analytics showing "(not provided)" search data
- Tracking mobile use in Google Analytics
- Tagging marketing campaigns to get better Analytics data
- Using Google Analytics to track e-commerce activity
- Tackling shopping cart abandonment
- A new look for Google Analytics
- Google launches new AdWords reports in Google Analytics
- Clicks vs. Visitors differences between Google AdWords and Analytics
- Google Analytics introduces new Intelligence
- Controlling visitor data through Google Analytic's Filter Manager
- Using Custom Reporting in Google Analytics
- Using Motion Charts in Google Analytics
- Using the Keyword Positions Report in Google Analytics
- Using the Site Overlay function in Google Analytics
- Using goals in Google Analytics
- Google Analytics 'bounce rate' explained
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To find out more about Google Analytics and how you can use it effectively for your business, please get in touch for an initial, no obligation, discussion. Alternatively, if you are thinking of using website analytics for the first time, or have already started tracking your visitor data, we can provide you with a FREE analytics assessment to give you an idea of the key elements you should be tracking and reviewing to increase the performance of your website.