Google Tag Manager (GTM) requires a different set up process to Google Analytics, although the same basic principle of adding a small snippet of code to every page of your website remains the same.
However, once the GTM code is in place, you then need to add all the tracking requirements that you will be using within this tool, including implementing Google Analytics through this code, and all the tracking options, such as events, that might be required.
This involves the use of containers, triggers and tags to enable GTM to record activity on your website and to feed additional data into your Google Analytics account. You still need to go through some of the admin set-up process in Google Analytics as well, but you potentially have more flexibility in tracking a wider range of activities on your website when using the GTM interface.
If you would like help or advice with the implementation of your GTM account, please get in touch and we’ll be pleased to help.
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